• Marketing site
  • Web
  • 2026

Palavi Lapi: booking in one tap.

A grooming studio and boutique for dogs and cats in Varna. Its first website, from 2023, was rebuilt from the ground up in 2026 with one goal: someone holding a dog lead should be able to book in one tap.

Palavi Lapi grooming studio and boutique, Varna

Built by CulSoft
The first screen of Palavi Lapi: the headline "Grooming studio Varna" in Bulgarian, set in a large serif, with the studio logo and a "Book now" button showing the phone number.
Visit the site(opens in a new tab)

The challenge

Palavi Lapi's clients open the site on their phones, often while walking the dog. They want three things: what it costs for their breed, what other dogs look like after grooming, and how to call. Everything else gets in the way.

The studio also has its own story: no sedation and no stress, a loyalty card, and an owner clients know by name. The new site had to show that warmly and personally, without slowing down the booking.

What we did

  1. 01Design

    A "plaster and clay" palette taken from the studio itself: warm walls, the clay-rose of the logo and the sage green of the photographs. Playfair Display, with properly drawn Cyrillic, for headings and Golos Text for body copy. Every accent colour is checked for contrast.

  2. 02Build

    A booking bar that appears after the first screen and gets out of the way at the contact section, so it never covers the number it points to. When it appears, the header hides its own call button, so there are never two on screen at once.

  3. 03Build

    A price list by breed and weight (under and over 5 kg), a full-screen gallery with responsive images in four sizes, a loyalty card drawn like a real punch card, and careful handling around the iPhone notch.

  4. 04Launch

    Link previews in Viber, Messenger, WhatsApp and Telegram show a photo and a description, not a bare blue line. The site icons are generated from the vectorised logo.

The product

A one-page site that goes from "What do you offer?" to "Book now" without a single unnecessary step.

The site doesn't allow embedding, so these are screenshots of the live site.

The About section: a quote from the owner, Gabriela, her story and her four working principles.
The About section: a quote from the owner, Gabriela, her story and her four working principles.
The price list: services in groups, with prices split for dogs under and over 5 kg, and the booking bar in the bottom right.
The price list: services in groups, with prices split for dogs under and over 5 kg, and the booking bar in the bottom right.
The gallery: a mosaic of dogs after grooming.
The gallery: a mosaic of dogs after grooming.
The contact section: phone, address and links to Messenger and Instagram.
The contact section: phone, address and links to Messenger and Instagram.
The price list on a phone, with the booking bar along the bottom of the screen.
PhoneThe price list on a phone, with the booking bar along the bottom of the screen.
The gallery on a phone: a two-column mosaic.
PhoneThe gallery on a phone: a two-column mosaic.

The project in numbers

service groups priced by breed and weight
7service groups priced by breed and weight
tap to call from anywhere on the page
1tap to call from anywhere on the page
gallery photos, each in four sizes
9gallery photos, each in four sizes
chat apps with a proper link preview
4chat apps with a proper link preview

The whole page loads in under 2 seconds, even on a phone with a slow mobile connection.

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